Hubspot case essay

Paucity of time and resources enabled them to focus on the top of the customer funnel to generate maximum possible leads. OOs were less knowledgeable of the Web 2.0 technology and have great use for the training and guidance that comes along with the Hubspot software package. They make up for 68% of Hubspot’s customer portfolio.

And at the same time, HubSpot is able to capture maximum value from customers and gain a reliable income stream. However, as mentioned in the case, some customers only take the “initial burst of value” and unsubscribe the software within the first several months. 4. I don’t think they are stubborn because of not doing any outbound marketing.

5. What I concerns the most about HubSpot is that it is facing the threat of competitions from larger and more established companies providing similar services. To make HubSpot at the position in marketing field as Salesforce. com in sales field, it is necessary to realize and learn about the competitions in the market.

Hubspot current marketing strategies filters out customers who have a greater potential to buy and narrows their focus to target them. This eliminates almost 50% of the customers from the top of the customer funnel. However, all the above concerns about Inbound Marketing can be addressed pertinently.