Impulse buyer essay

Impulse buying could be considered as a case of dominant emotional arousal that motivates one to buy. The desires that arise when a consumer comes in contact with the product, resulting in sudden urges are to buy the product which undermines all other rational thinking.

This paper is an attempt to find the variables/factors that affect Impulse Buying. It seeks to probe into the nature and extent of impulsive buying consumer behaviour. This is followed by a series of studies conducted to empirically identify the underlying phenomenon behind the impulse buying.

Impulsive purchasing involves getting a sudden urge to buy something, without advance intention or plan, and then acting on that impulse without carefully or thoroughly considering whether the purchase is consistent with one’s long-range goals” (Baumeister 2002, pg. 670).

3.3 Emotions and Impulsive buying behavior. Impulse buying could be considered as a case of dominant emotional arousal that motivates one to buy. The desires that arise when a consumer comes in contact with the product, resulting in sudden urges are to buy the product which undermines all other rational thinking.